SOME WORDS ABOUT US
Crafting Confidence Since 1945
A Legacy of Luxury Since 1945
Our Story
The story of Massoud Lingerie began in 1945, in a small boutique nestled in Souk El Tawile, Beirut. What started as a modest lingerie shop soon became a household name. Over the decades, the brand gained a reputation for its commitment to elegance, quality, and customer trust.
Today, Massoud Lingerie stands as a local Lebanese brand specialized in the retail of quality and luxury lingerie, blending heritage with modern fashion.
We take pride in offering a wide selection of refined lingerie, comfortable sleepwear, and stylish essentials for both men and women. From timeless classics to seasonal trends, each piece is carefully chosen to reflect beauty, comfort, and confidence.
As we continue to grow, our mission remains the same: to deliver exceptional service, premium quality, and a shopping experience rooted in family values and Lebanese charm.
Our Goals
- Expand Market Presence: Continue to grow our footprint across Lebanon and internationally, reaching new customers and markets through both physical stores and online platforms.
- Enhance Customer Experience: Consistently improve our in-store and online shopping experiences by offering personalized services, expert advice, and a user-friendly website interface.
- Diverse Product Offering: Regularly update and diversify our product range to include the latest trends in lingerie, apparel, and accessories for men, women, and children, ensuring that we cater to all styles and needs.
- Sustain Quality and Luxury: Maintain our commitment to sourcing and offering only the highest quality products from top European fashion retailers, ensuring that luxury and comfort remain at the heart of our brand.
- Promote Inclusivity: Continue to expand our product lines to cater to a diverse range of body types, ages, and personal styles, ensuring that every customer finds something that makes them feel confident and comfortable.
- Strengthen Brand Loyalty: Build and nurture long-term relationships with our customers through exceptional service, exclusive offers, and loyalty programs.
- Embrace Sustainability: Incorporate sustainable practices into our operations, from sourcing eco-friendly materials to reducing our carbon footprint, aligning with global trends and customer expectations.